Starting your own business is an exciting venture – but it’s vital to ensure you’re reaching the right target audience. Without spreading the value of your company out there, you’ll find it hard to generate leads that turn into profits.
To expand your brand’s reach and generate sustainable revenue increases, think outside the box for ways to leverage your digital following. Your solution may sometimes be more than code and bytes. Continue reading for 6 creative ideas to increase conversion and retention, with our online marketing hacks to boost growth for your business.
1. Streamline And Simplify
If considerable time has passed since you upgraded or refreshed your site, or you have noticed your analytics becoming somewhat stale, perhaps it’s time for a web design refresh. Preserving familiarity is great, but you risk losing market share if the browsing, shopping, and checkout processes seem slow and tedious compared to competitor’s sites.
Remember that users also do considerable shopping on mobile devices. Make the process easier for those customers by sprucing up the mobile-friendly version of your site.
Use the Adobe Express app to create vibrant yet efficient, fast-loading graphic content from many beautiful, easy-to-use templates to enhance user experience. Strive for straightforward and intuitive navigation on all versions of your online brand. Simplify the menu structures and use appropriately descriptive labels for navigation links and widgets.
Prioritise the critical pieces of content, such as the hard-selling copy and value propositions describing your products and services. Most importantly, simplify the buying process by limiting form fields to only asking for information essential to complete a sale.
2. Make An Emailing List
When you choose a new site theme, be sure there’s an opportunity that allows customers to sign up for your marketing content. Emailing lists give you a personal and direct communication channel that is inexpensive and available 24/7. You can incentivise mailing list sign-ups by offering first-time purchase discounts with a valid address, and craft future sales campaigns around special interest events such as holidays or new product intros. You could even tailor your promotions to the customer’s anniversary of signing up with you, or their birthday.
Some online shoppers place items in their carts and continue browsing or thinking it over… before ultimately leaving the site without completing a transaction. With your email list, you can automate sending a reminder to users who’ve left items in the cart. Provide additional sales copy showing them they were on the right track in viewing your product. Sweeten the deal with an extra 5% to 10% off for a limited time to tip them over into making the purchase.
3. Promote Complementary Items
An excellent automation hack to enable on your site is cross-selling and upselling. Once a user has entered payment information, maximise your revenue opportunity by upselling with an upgraded derivative version, or recommending additional services and products that improve or complement the original item. Both options increase the overall worth of the sale.
One example might be a customer who orders a high-end set of kitchen knives. These products should be stored safely, so a closely related complementary item to upsell might be a nice-looking wooden knife storage system for the countertop, along with child safety locks. This keeps the knives clean and prevents the sharp edges from being exposed. Remember to configure a thank-you note or new discount code for customers who liked the offer.
4. Use Partnerships
Influencers and affiliate marketers are all the rage nowadays; many personalities exist on multiple social platforms. A popular angle for influencers is to be a product reviewer – someone who films videos as they unbox and test products in different niches.
Pick a channel related to your industry with a large following, and conduct a thorough evaluation before proposing to send one or more of your best offerings for them to check out. The key to success is faith that your entry will impress the influencer enough to recommend a purchase. Ensure this choice of both influencer and product is correct, as an unfavourable review risks ongoing negative feedback.
5. Stay In Sight
Strive for an active online presence by regularly updating your main website’s content and the most active social media communities where customers in your niche gather. For example, supposing your niche is in second-hand vehicles and wheels, then engaging in channels related to customisation, detailing, club racing, restoration, and auctioning is wise.
Consider forming reciprocal partnerships, both online and locally, with nearby parts distributors and repair shops that would be open to displays showcasing your wheels and installing them on their latest project vehicles. This would gain your brand increased visibility to customers with deep pockets, who may be persuaded to buy after seeing them in person, and where your business has been associated with another reputable company. The stronger and more visible relationships you can form in related fields in both digital and physical landscapes, the more your brand will look like an essential part of that niche.
6. Solicit Feedback From Social Media
Finally, while engaging with online communities related to your industry by posting relevant content, discounts, and product information, make the conversation personal by encouraging meaningful interactions and promptly responding to questions or concerns to build credibility and trust with your audience.
Be open about your policies regarding customer satisfaction. Post terms explaining the applicable time limits for refunds, repairs, or exchanges. Brands that prioritise quality and transparency throughout the transaction are likely to enjoy long-term loyalty from their customers.
Feedback doesn’t always have to involve lengthy questionnaires. Make the most of eye-catching graphics, including polls on Instagram stories and duets on TikTok to spark conversations about your services and products. Social media marketing is crucial in today’s economy, so be flexible and make the most out of it to enhance the success and longevity of your business.
A modern approach to marketing campaigns sees the digital sphere as crucial to securing larger reaches, and ensuring your products are seen by the right demographic. Brand awareness is just as important, if not more so, on our phones and screens than on billboards and in shop windows. By taking on these 6 easy to follow online marketing hacks, your company will see itself enjoying boosted visibility, and hopefully – increased revenue as a result.